Search Engine Optimization refers to the process of improving a website’s visibility in a search-engine’s algorithmic search results. Usually this means that the higher and more frequent the website will appear on a search engine’s lists, the more visitors will end up using that website, thus becoming more popular and successful. SEO can include many types of searches, like image search, video search, local, academic or news searches and even industry-specific vertical search engines. Such a company is SEO Los Angeles, and they aim to deliver targeted traffic through Search Engine Optimization in order to build a strong online place for their costumers. Besides this, SEO Los Angeles also offers a program of Social Media Optimization (SMO) and the possibility to establish their clients’ companies as experts in their respective fields through a third party via Online Public Relations.

SEO Los Angeles offers three SEO packages that fit any type of business. If your company is just starting to take off, the Pro SEO Plan is what you need. It contains keyword research and analysis, website on-page optimization, authoritative link building, content drafting and distribution, manual directory submissions, XML sitemap development, social media monitoring and reporting, same day costumer service and report and non-stop online reporting and tracking. The Super SEO Plan includes the following services on top of those from the previous plan: Google Places Optimization, Local Authority Building and link building to citations. The third plan offered by SEO Los Angeles is the Search & Social and it includes everything from the Super SEO Plan plus Twitter profile optimization, follower aggregation, Youtube channel optimization, subscriber optimization, Facebook page optimization and “LIKE” aggregation.

As you can see from the details mentioned above, SEO Los Angeles is a company that tries to meet all their clients’ needs and requests. The online reporting and tracking systems allow a costumer to check, via username and password, the progress the company makes for them. Through the keyword research and analysis the company finds out information about their costumers’ businesses and determines what the best keywords to promote that business are. The website on-page optimization includes rewriting your Title Tags, Description Tags and other to help improve your website’s visibility.

There are two categories of search engine optimization, termed white hat SEO and black hat SEO. The white hat category produces results that last a long time and use techniques that search engines recommend, whereas black hat SEO uses techniques that search engines disapprove of and try to remove. Black hat uses methods such as spamdexing, which is a process that deliberately manipulates a search engine’s indexes in order to confuse and attract visitors. SEO Los Angeles works entirely as a white hat company, which means it abides by the rules that search engines promote.

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